Facebook lets you place a call-to-action CTA button near the top of your page, just underneath your cover photo. Facebook gives you the ability to select a range of CTA buttons based on your business type. They can help you to learn more about the demographics of your followers such as how much money they make, the other pages they follow, and more! These data points can be especially helpful when you are deciding which content to push out or which ad will resonate with your audience.
With Demographics, you should be able to find:. For example, if you are planning to run an ad campaign for a new product, you might consider partnering up with one or more of these companies. This could be helpful if you are planning to create location-specific posts or to share trending news. If you have a significant number of fans who speak another language, such as Spanish or Tagalog, you might consider targeting them with posts in that language as well.
PIcture this: you work for a digital marketing company that sells online courses. You are tasked with finding out more about your target audience so that you can create meaningful content that generates more leads.
How do you go about doing this? Facebook offers a perfect first step! Under Interests, you can add the name of other similar companies or even your competitors. What shows up is a goldmine of amazing data that you can use to further your research.
Facebook will show you what pages the followers of Neil Patel likes or follow. You can use this information to see if you could guest post on any of these websites and reach your target audience, or advertise with them. Now that you know what entrepreneurs and brands your target audience follows, it should be easier to create social media posts that are engaging and interesting to that audience. You could, perhaps, take a popular quote from Mike Dillard and create a graphic from that, or repost a blog post from Social Media Examiner.
Topics: Facebook , Social. Path to Purchase vs Customer Journey. Online-to-offline attribution. How to Launch a Successful Grand Opening in 9 steps. Location based marketing. Monday Memo. Local Marketing. Local Advertising. Once you navigate to your Facebook Business Page , you should see Insights at the top. You will be presented with a window that will aggregate your data and display it in a user-friendly way. You can toggle and choose a specific time-frame from the Page Summary drop down.
Once you download the resulting Excel sheet, you should be able to filter it in order to discover: Which posts have the most engagement What types of post regularly perform well photos? Why did certain posts get negative feedback and what can you do to minimize it moving forward?
Our recommendation? Download everything. New users can grab a day free trial without entering credit card information. Facebook likes are a clear indicator that somebody is enjoying your social media content.
You can use the data on this tab to identify specific days when likes spiked. Use the Daily New Likes vs. Daily New Unlikes tab to determine your net number of likes for the day, and to determine the days when you had the most unlikes. You can also cross-reference this with post data to identify which posts do not seem to be resonating with your audience. Knowing this is useful for connecting your digital marketing efforts across channels.
In Sprout, you can use your Audience Growth report to see how your number of likes trend over time, as well as unlikes. We help you compare organic vs. Engaged users refer to the number of people who clicked anywhere in your post, without generating a story, plus the number of unique people who created a story about your Page post. This is a great metric to increase because it means people are creating their own unique stories about your posts. To access this data, check out the tab for Total Video views daily, weekly, 28 days , for paid and organic views.
More than one play per person indicates that people have been coming back to your page to see the video. Another tab to consider in your Facebook analysis is the Daily second Total Views, which shows the number of times a user has viewed a video for at least 30 seconds, with additional data regarding how many people have viewed the end of a video.
Both of these metrics are useful in understanding whether or not your content was interesting enough to warrant more than a cursory glance. Your Sprout report has a dedicated section for video metrics and will give you additional video performance data, including video view times, paid vs.
The number of impressions is similar to reach but instead refers to the total views of the post. Of course, both metrics are important to focus on increasing, as the more people you reach, the more potential customers there are seeing your posts.
To keep things simple for this topic of Facebook analysis, assume that your posts will gain more reach with an increase in clicks, shares, comments and likes.
Look at the post reach and identify spikes and peaks in the Reach column. You can also see the type of posts that generate these likes, as well as their permalinks if you want to refer back to the full published post.
Breakdown the data to compare organic vs. Analyzing these metrics will help you determine which posts resonated best with your audience. Once you know which posts worked, take what you can from them to duplicate this success. More so than liking or commenting, someone sharing one of your Facebook posts is a strong indicator that your post really resonated with them. When it comes to sharing, users have the ability to:. Looking at the posts with the highest shares will help identify the posts people share the most.
It also lets you continue crafting content that people will be compelled to share. Comments allow you to get direct feedback on your content from your audience. Positive comments and engagement indicate that your content is resonating with your audience. Regardless of the connotation, more comments mean more fuel for the Edgerank algorithm.
As your content starts to draw engagement, it will naturally start to result in more reach. These are posts where people have shown willingness to take action. Define what makes a post successful for you and filter by that metric. Now that you have some insights as to how to properly interpret data, use these questions to help guide your Facebook analysis.
A major reason to conduct a Facebook analysis is to find out which of your content performs the best. Then use that knowledge to guide your copywriting strategy.
Then, click your key performance metric at the top to sort by the top performing pieces of content. Study these posts to see what they all have in common. Facebook posts are typically broken down into four categories. Additionally, your engagement rate will vary depending on which type your audience prefers. Understanding the demographic breakdown of your Facebook audience is a powerful insight that could help inform which types of products or content you post about and how you position them.
Locate the Facebook Audience Demographics tab in your report and look at the age and gender breakdown. Pro Tip: Couple your personal demographic information with all social network demographic information to see if there are more networks where you could benefit. As companies and social media sites go global, the idea of geo-targeting has become very popular.
Distributing different content to Facebook audience members in different locations is something that great Facebook marketers should always be considering. In the same Demographics tab that you found your demographic information, scroll down to see where your audience is located and the average of people reached in each country.
Figure out where your customers are located and target those locations with relevant content. Most social media marketers are fascinated with finding the best day for them to post to Facebook. There are several studies and recommendations of the best time to post on Facebook. Our own research showed that afternoons tend to generate the most engagement.
0コメント